Silver Spring, MD—The National Lighting Bureau (NLB) reaches millions of lighting decision-makers each year; more in 2008 than ever before.
According to NLB Chair Robert W. “Rob” Colgan, Jr. (National Electrical Contractors Association), “Lighting decision-makers need to understand what High-Benefit Lighting© is all about and how it’s changing. When the Bureau began in 1976, our mission was to publicize the bottom-line benefits of better lighting, so the owners and managers of buildings and processes could use lighting to achieve improved productivity, fewer errors and rejects, better security, enhanced safety, improved retail sales, greater building resale value, and so on. We created the term ‘High-Benefit Lighting’ to symbolize what good lighting could do. While we still use the term, it’s come to mean more than just bottom-line benefits. We have helped promote awareness of new discoveries that illustrate lighting’s ability to support good health and even help slow the progression of Alzheimer’s disease. We have also broadened our audience by making our message germane to more than those in the commercial and industrial markets, including homeowners and others who can benefit from the information we have to share.”